PUMA x Yaroslava Mahuchikh To launch and promote a new PUMA athletic wear line in collaboration with high-jump world record holder Yaroslava Mahuchikh. The site will highlight the apparel collection, Mahuchikh's story and achievements, and the performance-driven design philosophy behind the line.
Web Design
Tools: Webflow, Figma, After Effects
Role: Web Designer, Animator, Visual Designer
Project Timeframe: September – December 2023
Problem To Solve
How to effectively introduce and promote a new athletic wear collection by PUMA in a way that not only showcases the product’s performance and design but also emotionally connects with consumers by highlighting Yaroslava Mahuchikh’s inspiring journey.
Solution
To support the launch of the PUMA x Yaroslava Mahuchikh collection, I created a bold, athletic web design using a limited color palette of illuminate yellow, purple, black, and grey. These colors were carefully chosen to reflect energy, strength, and movement—reinforcing the high-performance nature of the apparel. The design features graphic elements and layouts that echo athletic motion and elevation, while allowing Yaroslava’s imagery to take center stage. The result is a clean, modern interface with a strong visual identity that elevates both the product line and the athlete’s story.
Final Thoughts:
This web design successfully blends high-performance aesthetics with personal storytelling, creating an immersive platform that elevates both the PUMA x Yaroslava Mahuchikh collection and the athlete herself. A key detail is the subtle incorporation of blue and yellow dot graphics, a nod to the Ukrainian flag, which honors Yaroslava’s heritage and reinforces her identity as an extraordinary Ukrainian athlete. This thoughtful design choice not only adds cultural depth but also builds emotional resonance, making the project both visually impactful and deeply meaningful.
